Author name: John Miglautsch

John Miglautsch founded and currently serves as President of Miglautsch Marketing, Inc. in Hartland, Wisconsin. Miglautsch Marketing provides database marketing systems and consultation to direct marketing clients across North America and the EU. John livestreams daily on direct mail, Machine Learning, direct & database marketing nationally and internationally. He is President of the Wisconsin Direct Marketing Association Board of Directors, Executive Director of the International Society for Strategic Marketing. John and his wife, Susan have three daughters and a son.

Werewolf Variable

Miglautsch Marketing has now created the “Werewolf Variable” (though Jim has aptly called it the “Full Moon Variable”).  Its historical roots are covered below.  So far, it seems to have predictive power and certainly interesting dinner conversation potential.  Read on for a discussion of variables in general… and if your modelers don’t include variables like

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Why Mail

Discover how Direct MAIL solves the age old issue of cause & effect in Marketing vs Sales. Use MAIL as your on-going laboratory… even if you’re are a digitally driven marketing culture. A perfect example of higher audience engagement with mail marketing shows the gambling industry. A significant percent of real money online casino players (almost 36%)

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