Miglautsch Marketing has now created the “Werewolf Variable” (though Jim has aptly called it the “Full Moon Variable”). Its historical roots are covered below. So far, it seems to have predictive power and certainly interesting dinner conversation potential. Read on for a discussion of variables in general… and if your modelers don’t include variables like …
A friend sent me the above chart and asked me what I thought of it. The author suggests, “Shaded cells reflect that 80,495 customers reside in those cells that received a 2% or more response rate. So about 80.5% of the mailing went to customers who had 2% plus response rate. To the right of …
Discover how Direct MAIL solves the age old issue of cause & effect in Marketing vs Sales. Use MAIL as your on-going laboratory… even if you’re are a digitally driven marketing culture. A perfect example of higher audience engagement with mail marketing shows the gambling industry. A significant percent of real money online casino players (almost 36%) …
I still remember my first seminar on modeling. I was shown how, with proper statistical techniques, done by a Ph.D. Statistician, one could find the top 20% of the customers who produced 80% of the profits in a mailing. Neiman Marcus ran the tests and the graphics were impressive. However, questions arose in my mind, …
There are three kinds of lies: lies, damned lies, and statistics. Read More »
WHY MAIL – The most powerful weapon no one is using 10 minutes to touch on Digital Marketing confusion compared with the clarity that Mail Marketing brings. Case Study at the end. Power packed 10 minute overview of why Mail belongs as the foundation of your Marketing strategy. Are you frustrated with Digital attribution – …
Mail, The Greatest Marketing Weapon No One is Using Read More »