MAIL

John Miglautsch A few weeks ago, AdAge actually published a Direct Mail article (one of only 13 in 28 years).  My attempt to read it was rewarded with a flood of email – 11 per day. Several were subscription offers. As much as we deny it, Direct Mail (Dmail), the second largest media in ad […]

John Miglautsch I was amazed by an article by Phoebe Bain in Ad Age “Why DTC brands are increasing direct mail marketing”. In my 40 yr + marketing career, the mass-media general ad world has not recognized the power of direct mail (or even acknowledged its existence). After repeated attempts to try to read her

By John Miglautsch and edited by Mike Chiricuzio August 29, 2023 “With all the abilities to use the principles of psychology within DM and all the testing and measurement available to DM users, why does there appear to be so much bad DM, and why does it have a bad reputation?” Mike Chiricuzio I have

Discover how Direct MAIL solves the age old issue of cause & effect in Marketing vs Sales. Use MAIL as your on-going laboratory… even if you’re are a digitally driven marketing culture. A perfect example of higher audience engagement with mail marketing shows the gambling industry. A significant percent of real money online casino players (almost 36%)

WHY MAIL – The most powerful weapon no one is using 10 minutes to touch on Digital Marketing confusion compared with the clarity that Mail Marketing brings. Case Study at the end. Power packed 10 minute overview of why Mail belongs as the foundation of your Marketing strategy. Are you frustrated with Digital attribution –