Clients: Since 1990, active clients include: Adobe Systems* Allen Brothers* American Collegiate Marketing American Fidelity Insurance American Ostemy Supply* Amoco Oil Anchor Banta (The Printer)* Baseball Express* Beaver Prints* Billy Graham Evangelistic Association Blue Cross Blue Shield – Maryland Bullock & Jones* Busch Entertainment Corp. Cabela’s* Chicago Cutlery* Circuit City Colwell Systems, Inc.* Conney Safety* Current* Custom Direct, Inc. Daniel Smith* Deluxe Business Systems* Deluxe Check Printers* Direct Media Direct Safety* Dominick’s Finer Foods EDS Eastbay* Etrade EyeWire* Fairfield Communities Faultless Starch* Frank Eastern Co.* Garron Products* General Binding Corp. Gray Supply* g.Neil* Great Lakes Products* Grey Advertising Highlander* Hubert Distributing* Hudson’s Bay Company I/D/E/A, Inc.* Illinois State University Image Club Graphics* Industrial Safety* In-Fisherman* istockphoto.com James Avery Craftsmen* Jensen Tool* Kaiser-Permanente Koss Corp Lands’ End* Leanin’ Tree* McCann-Erickson Medical Arts Press* Microsoft Mid America Designs* Mid American Energy Moore Business Products* Musician’s Friend* National Business Furniture* New Pig Corporation* North American Outdoor Group Oakley Eyewear Panasonic Paper Direct* Petco PetEdge* Plow & Hearth* PrimeNet Pryor Corp.* Quad Graphics Quill Corp.* Rio Grande* Runzheimer International Sales Guides, Inc.* Southwestern Bell Telecom Sprint Integrated Marketing United States Plastic* United States Postal Service University of Missouri-Kansas City Unz & Company, Inc.* Upbeat* Woodwind Brasswind* Woodworkers’ Supply of New Mexico* Wyndham Hill Records* Xena/Hercules*
*Catalog Companies or projects
Direct Marketing Client List: Amoco Oil: Developed telemarketing management software for three telemarketing centers. Provided ongoing management support, developed DM interface with existing field sales force. Anchor Computer: Business-to-Business post-cluster analysis model. Billy Graham Evangelistic Association: Advertising lead generation analysis. Blue Cross Blue Shield United of Wisconsin: Extensive feasibility study concerning application of Direct Marketing within existing sales channels. Colwell Systems, Inc: Computer modeling presentation, internal training session. Conney Safety Products: Catalog design critique. Deluxe Check Printers: Catalog design critique. Reduced catalog production cost without substantial catalog revision. Deluxe Business Systems: Acquisition/Attrition projection model, employee training, review of direct marketing integration. Direct Safety: Marketing projection models. Dominick’s Finer Foods: Customer database application. EDS: System design relating to the General Motors credit card General Binding Corporation: Creation of their first 56 page supplies catalog. Project included space allocation, creative management, list selection and print buying. Jack Gronik Company: Developed their first business gift mailing program. Ongoing management support for several years. James Avery Craftsmen: Analysis of Prism profile research data. Regular critique of quarterly catalog. Jensen Tool/Direct Safety: Business audit, LTV and design critique. Koss Corporation: Mailing list management, feasibility study of specific direct mail projects. Moore Business Products: MKIS analysis system Paper Direct: Circluation planning for multiple mailings projects Pryor Corporation: Pioneered field sales integration with catalog start up. Quill Corporation: Internal training session, presented with Jack and Harvey Miller. Runzhiemer International: Database marketing audit, vehicle acquisition program Sales Guides, Inc.: Founded current catalog, managed operations for three years. Mailing lists analysis and planning support, integrating field, phone and direct marketing. Southwestern Bell Telecom: Formal direct mail package critique. Sprint Integrated Marketing: Database design considerations Woodworker’s Supply of New Mexico: Business audit, list modeling.
Training Clients: Lands’ End, Quill Corp., Moore Computer Supplies, Kobs & Draft, Deluxe Check Printers, University of Missouri-Kansas City Center for Direct Marketing, Mid America Designs, Illinois State University, Wisconsin Direct Marketing Association.
Analysis Model customers include: American Appraisal AT&T Blue Cross Blue Shield of Florida C&J Clark Retail Camping World Charles River Landing Cushman Data Center, Inc. Directories America Franklin Mint Globe Scope Corp. Greenfield Direct Hammacher Schlemmer Installed Technology International LCH, Inc. Lingui Systems Lotus Selects Loyola University MARC, Inc. Marine Midland Bank Marke Communications Market Smart Marketing Navigators Mary Kay Cosmetics MBS Multimode Misco Canada National Wildlife Federation National Fire Protection Association New England Business Systems (NEBS) Pictoral, Inc. Quantum Leap RE Forms, Inc. Sensible Supplies Small People The Hart Agency The Hartford Courant Co. Webcraft