What the Industry Experts are Saying: "I normally mark up manuscripts... for the first time ever, I wouldn't recommend that you change a thing!" Bob Stone, Member, Direct Marketing Association Hall Of Fame “You write with major talent. Very impressive.” Herschell Gordon Lewis World Famous Writer, Speaker, Consultant Member, Direct Marketing Association Hall Of Fame “Your writing is both entertaining and informative. The overall message of the book is clear...any systematic approach to data must be integrated with creative thinking to yield the often elusive goal of growth and profit.”   Robert Dirienzo, J.C. Penny "What you have done, I like. Easy read - easy to understand. Good stories. Excellent content. Enjoyable ... and you learn something." Ray Jutkins, Internationally Famous Speaker, Author and Consultant "...if you don't understand and appreciate what John has to say in this book, there is very little chance you will ever be successful in the practice of database marketing." Ernie Schell, Catalog Age Magazine (for the entire review) "John Miglautsch has finally told marketers (and management) what they have needed to hear for the past 15 years - precisely how to build a step-by-step plan to reap hard dollars from hard data!" Doug King, United States Postal Service, Western Area Direct Mail Team Manager “I'm not sure what a curmudgeon is. I just think you are one of them.   As I see it... a person who aggravates the imposters to no end. It's worth reading...” Ron Davis, Founder, Milwaukee Direct Marketing "John will help your company reach its dreams." Marcia Wieder, America's Dream Coach Click to order (or Download a FREE Sample)