Jim Berry was named President of Miglautsch Marketing, Inc., July 1.
Miglautsch Marketing, Inc., developer of the Model-To-MailTM System, uses high performance data base technology to provide customer modeling and mailing production services to support both customer, acquisition and retention programs.

Former President, John Miglautsch, will continue at the company as Executive Director of the International Society for Strategic Marketing (ISSM). ISSM is a society for marketing professionals which John founded several years ago.

With more than 14 years experience in the Direct Marketing industry, Jim joins Miglautsch Marketing from Hunter Business Direct, a consulting company specializing in integrated business-to-business direct marketing. In addition to consulting, Jim has practical direct marketing experience, having served as the Chief Technology Officer for Current, Inc. and Deluxe Business Forms, two highly-regarded consumer and business-to-business direct marketers.

He was quoted as saying, "Miglautsch Marketing is a perfect fit for me. It allows me to combine my technology background with my passion for direct marketing. My vision for the company is very simple.

We will continue to enhance the power and performance of our customer modeling and production mailing engine to maintain our unique competitive advantage. At the same time, we will leverage our technology to support other sales channels. We are particularly excited about the integration of our marketing
database technology with the Internet."

Jim can be reached about Miglautsch Marketing and their Model-to-MailTM at (262) 542-5633 or jim@migmar.com.