July 30, 1996, Milwaukee, WI - Miglautsch Marketing announced victory in a head to head modeling competition. Model-2-MailTM is known for speed, completing a new model, validation, counts and names to tape in less than eight hours. Yet questions remained about how well these models would stack up against the four to twelve week multiple
regression models currently offered by leading service bureaus.

The statistician team was made up of seasoned modeling veterans with years of experience at one of the top five largest service bureaus. The statisticians had access to the full suite of SAS tools. Both teams worked with the same data. Model-2-MailTM used categorical variables, the stats team got this and continuous variables designed for multiple regression.

"This is the first time we integrated two different modeling methods into the same system." said John Miglautsch, President of Miglautsch Marketing, Inc. "It really proves that non-statisticians can successfully build world class models."

When the dust settled, Model-2-MailTM had won by less than 1%, but it was completed in hours instead of weeks. Results, based on purpose behavior in the file, were ranked by decile and compared.

"Our goal was just to be respectable, when we won, we were ecstatic!" said Miglautsch.

For more information, call John Miglautsch at 262 369-3900 extension 12 or browse to http://migmar.com.