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Miglautsch Marketing is headed by Mr. John Miglautsch, a Certified Professional Direct Marketer (PDM) with over a decade of national marketing consulting experience. Mr. Miglautsch combines a unique understanding of design and production management with the analytical tools necessary to validate and capitalize on marketing theory. He has technical experience in industrial sales, printing, system design, copy writing, graphic design, telemarketing, list selection, catalog production, etc. This diversity of experience allows him to communicate with technical professionals from different disciplines. The computer programmer can now understand what the director of marketing has in mind (and vice versa). John has risen to national prominence for his work in micro computer based marketing projection models. John's expertise and national reputation are the cornerstone
of Miglautsch Marketing, Inc. We have coupled his talent and
expertise with some of the finest system integration minds to
form a complete system integration team. For years we have seen
companies start with their mailing list, spend a million dollars
and end up with a mailing list. To address this problem, the
focus of Miglautsch Marketing has shifted from creative and strategic
analysis to database and system work. Companies Our objective is to provide the absolutely easiest to use system possible. We believe that this will open the leverage of database marketing to the truly creative people. The power of graphical PC's makes these choices right for the foreseeable future. The query, graphics and report tools are spectacular. This will allow you to build a stand alone marketing database, which will also tie back into telemarketing and order entry. You get the best of both worlds--predictable, stable operations with dynamic, flexible marketing. Ernie Schell called us "the best hope for the future of database marketing." (DMI B-B Catalog Co-op, July 17, 1991) Don Libey wrote, "John attempts to be the interpreter between the two sides of the business. Unless someone from marketing can learn to speak MIS, their projects often lead only to frustration. As a top-notch database consultant, John is able to bring people, ideas and capabilities together to get a job done... We rank John among the very best consultants to the industry. He would have to sit on our Blue Ribbon Panel of experts." (THE LIBEY LETTER, August, 1991) John has been working with direct marketing companies for over ten years. His task has always been turning data into information. In the past, he has used simple tools like dBASE and Lotus 1,2,3. Now, we are making the transition to much more powerful tools - tools to encompass all your data analysis needs. We use off-the-shelf tools to build custom database systems. This approach assures clients that they will have a system that will continue to improve yet will precisely fit their needs. Though the tools are generic, our databases are exceptional; our largest system to date contains 1.3 million customers and 70 million transaction records and is running on a 486 machine. Miglautsch Marketing has been cited in the following publications: The Definition of Direct Marketing: A Rejoinder to Bauer and Miglautsch, Journal of Direct Marketing, Spring 1995, -Paradox 5.0, Infoworld, July 18, 1994, -Database Limitations,
Target Marketing, August, 1994, -Most B-to-B Firms Don't know Cost or Value of Customers:
DMI Survey, DM News, July 27, 1992; John's writing ranges from analytical computer models to direct mail copy. Recent articles include: -Inside RFM Segmentation, DMNews, October 16, 1995 In 1988, John developed the first Catalog Age sponsored Catalog Seminar presented in New York, Chicago, San Francisco and Boston. He also participated as a judge in the 1988 American Catalog Contest. Lastly, John was one of three finalists for Young Direct Marketer of the Year, 1989.
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